What is CRM?
CRM (customer relationship management) is software that keeps every customer, enquiry, conversation and deal in one place, so sales, marketing and service teams work from the same customer record. Bitrix24, amoCRM and HubSpot are examples of CRM systems.
Also called: customer relationship management
Why it matters
Without a CRM, customer history sits in a manager’s WhatsApp and in their head, and it leaves with them. A CRM shows the pipeline, who to call today and where deals stall. Its value depends on integration: connected to your website, WhatsApp, 1C and Kaspi, it fills itself instead of becoming another place to type.
1What it holdsContacts, companies, deals, calls, messages, tasks and notes, all linked to each other.
2CRM vs ERPA CRM handles customers and sales; an ERP runs the orders, stock, finance and production behind them.
3Ready-made or customBitrix24 and amoCRM cover a standard pipeline; a custom CRM fits an unusual process or a deep link with 1C.
ExampleA company in Karaganda that sells and fits kitchens gets enquiries from its website, Instagram and WhatsApp. The CRM opens a deal for each one, assigns a manager and reminds them to call back after the measuring visit, and paid orders go to 1C. The owner sees every open deal on one screen.
On this topic
What we do
CRM implementationBitrix24, amoCRM or a custom CRM.from 800 000 ₸amoCRM, Bitrix24 or a custom CRMHow two popular CRMs differ and when a system built around your process pays off.from 800 000 ₸How much a CRM costsSetting up a ready-made CRM or a custom system, links to 1C and Kaspi, licences.from 800 000 ₸Bitrix24Set up around your process: pipelines, WhatsApp, telephony and exchange with 1C for Kazakhstan.from 800 000 ₸
Related terms
ERPOne system that runs a company’s core processes: sales, purchasing, stock, production and accounting.API integrationConnecting two or more systems through their APIs, so data moves between them without retyping.Customer portalA secure area of your website or app where customers log in to see orders, invoices and documents.WhatsApp Business APIMeta’s platform that lets companies send and receive WhatsApp messages from their own software.OdooA modular business software suite: CRM, sales, invoicing, inventory, HR and more in one database.
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