What is the WhatsApp Business API?
The WhatsApp Business API, officially the WhatsApp Business Platform, is Meta’s service that lets a company connect WhatsApp to its own software, such as a CRM, helpdesk or chatbot. Unlike the WhatsApp Business app on a phone, it supports many agents, automation and integrations.
Also called: WhatsApp Business Platform
Why it matters
In Kazakhstan WhatsApp is the main messenger, so customers write there first. The API lets several staff and a bot answer from one shared inbox, with every chat logged in your CRM. To start a conversation yourself, you need the customer’s opt-in and a message template that Meta has approved.
1App vs APIThe Business app runs on a phone for manual chats; the API connects WhatsApp to software, bots and many agents.
2Templates and opt-inBusiness-initiated messages, such as reminders, use templates Meta approves in advance, sent only to customers who opted in.
3Reply windowAfter a customer writes, you can reply freely for 24 hours; after that, a template is needed again.
ExampleA car dealership in Astana connects WhatsApp to its CRM. Customers send questions and photos of their car; a bot asks for the model, year and issue, then hands the chat to the right department. Service reminders go out as approved templates to customers who agreed to receive them.
On this topic
What we do
WhatsApp Business APIOfficial setup, a chatbot, message templates and chat handover to your CRM.from 420 000 ₸WhatsApp Business automationAnswers, bookings, orders and CRM in WhatsApp.from 420 000 ₸Chatbot developmentLeads, bookings, orders in WhatsApp and Telegram.from 420 000 ₸How much a chatbot and AI agent costScripted bot, AI agent or voice agent: prices and the costs that are paid separately.from 420 000 ₸
Related terms
ChatbotA program that talks with people in a chat window, on a website, in an app or in WhatsApp and Telegram.WebhookAn automatic message one system sends to another the moment something happens.CRMSoftware that keeps every customer, enquiry, conversation and deal in one place for sales and service.APIA defined way for one piece of software to request data or actions from another.
Need to put this in place?
Describe the task, we will name the scope, price and timeline. The price is fixed in the contract.
Your selectionWhatsApp Business APIfrom 420 000 ₸
The team gets your request; we reply during business hours.Price fixed in the contract before you pay.No calls unless you ask.