How much does a website cost in Kazakhstan? An honest price breakdown

If you ask "how much does a website cost", the honest short answer is: anything from a website builder subscription you pay for yourself to a project with a client area and a link to 1C. At Pazl a business website starts from 540 000 ₸, and that price is fixed in the contract before work starts. The spread on the market is wide because "a website" can mean very different things: a one-page business card, a service site with online booking, or a store with payments and product upload to Kaspi.

This article breaks the price down the way we do when we estimate a project: what drives the cost, which options exist, which monthly costs get forgotten and when a template is enough. At the end there is a worked example of a 6-8 page business website and a list of what to prepare so that quotes from different providers can actually be compared.

What drives the website development cost

Every quote you receive is built from the same handful of variables. Once you know them, you can see why one studio names one price and another asks several times more for what sounds like the same site.

Number of pages and structure

What matters is the number of unique page types, not the total count. Ten service pages that share one template are cheaper than five pages that each need their own layout.

Design: template, adapted template or custom

Design is the second big lever. A ready template plus a few hours of set-up costs least. An adapted template, with your colours, typography and a reworked home page, is a few days of design. A custom design, where every page type is drawn from scratch and tested on mobile, takes noticeably more design work before any code is written.

Content: who writes and who supplies the images

If you supply finished text and photos, the cost stays down. If the studio has to write eight pages of copy and source images, that is a separate line in the quote.

Languages: Russian and Kazakh versions

In Kazakhstan a business website often needs two languages. A second language is not a switch button: it is a second set of texts, search titles and checks, so it is estimated separately. What the law says about the state language in advertising and price lists is summed up in our guide on site and advertising language.

Integrations, booking and payments

A contact form and a WhatsApp button come with any site. Online booking, card payments, sending leads to amoCRM or Bitrix24, uploading products to Kaspi and syncing with 1C are each separate pieces of work. A booking flow tied to your calendar with reminders is a small product in itself; we price an online booking system from 1 000 000 ₸, as part of the site or added later.

CMS: how you will edit the site

If you will change texts, prices or news yourself, the site needs a content management system. That adds set-up time but saves you paying for every small change later. If the site will not change for a year, a simpler build is cheaper to make and to host.

How much does a website cost per option

We do not quote market prices in tenge: freelancer and studio prices vary too much and date quickly. Instead, compare what exactly you pay for in each option.

Two things to notice. The builder looks cheapest, but the cost is your time: an owner who spends three weekends on a builder has spent real money. And the jump from freelancer to studio mostly buys process: a brief, a designer plus a developer, testing on real phones and someone who is still there in six months. The full comparison is on our website builder vs development page.

At Pazl a business website starts from 540 000 ₸: the price is fixed in the contract, a senior developer reviews the site before launch, the work carries a six-month warranty, and the code and access stay with you. See website development for what that includes. A web app with accounts, roles and workflows starts from 1 000 000 ₸: at that point it is a product, not a website.

What about an online store?

A store is priced differently from a service website, because the catalogue, the basket, the payment and the order flow are the work. The questions that move the price are how many products and variants you have, which payment methods your customers expect (cards through bank acquiring, an invoice or QR in Kaspi) and whether orders and stock must sync with 1C, MoySklad or a Kaspi store. A small store on a hosted platform can be live quickly; a store with custom checkout rules and integrations is a development project. An online store starts from 800 000 ₸ with us, and the payment side has its own article: how to accept payments online.

What about a website redesign?

A redesign is estimated much like a new website, because the structure, design and content are rebuilt. It adds work a new site does not have: reviewing the existing pages, redirecting old addresses to the new ones and checking after launch that search results and links still land where they should. It costs less when most of the structure and text stays and only the design changes.

Monthly costs: how much does a website cost after launch

The build is the one-off cost. The website then costs money every month, and this part is usually left out when quotes are compared.

• Domain: .kz or .com, renewed once a year. Register it to your company, and check the registration rules of the .kz zone with the registrar.
• Hosting: monthly, more if the site runs a database, booking or a client area. Enquiries with a name and phone number are personal data, and Kazakhstan law requires storing them in a database located in Kazakhstan (Law No. 94-V, Article 12(2)). So for a site that collects enquiries, choose a server in Kazakhstan.
• Email on your domain: per user per month, at the email provider's rate.
• Paid tools: widgets, live chat, newsletters, maps. A store also needs an online cash register and a fiscal data operator.
• Maintenance: updates, backups, small content changes. Either an hour or two of your own time per month, or a support agreement.

The amounts depend on the providers' rates, so ask your developer to list the monthly costs as a separate line. Domain and hosting are best paid directly to the provider and registered in your name.

When a template is enough and when custom is worth it

We build custom sites, and we still tell some clients to use a template. The rule is simple: the more your site has to do, the less a template fits.

A template is enough when:

• you need a credible presence with contact details, services and a form;
• your content will not change much and you do not need a client area;
• you have a small budget and a short deadline, and you accept the site will look like others in its category.

Custom is worth it when:

• the site is where customers actually buy or book, so every extra step costs you orders;
• you need booking, payments, a CRM or 1C connection, and a template's plugin stack is starting to fight itself;
• you have outgrown a landing page and need a structure that can grow with the company.

A concrete case: a clinic with several doctors, online booking and reminders is not a template project, because the booking logic is the product. For the pages and features every business website needs, see our guide to a website for business.

Mistakes that make a website cost more

Most budget overruns on websites come from the same few decisions. None of them are technical.

• Starting without a page list. "We need a website" becomes three rounds of new pages mid-project. Write the list and the purpose of each page before you ask for a quote.
• Content arriving last. Design is approved, development is done, and the site waits for texts and photos. The Kazakh version is the one most often late. Every rework of a finished layout for new text is extra work.
• Choosing on the lowest quote alone. A cheaper quote often assumes a template, your finished copy and no testing on phones. Compare what is included, not only the total.
• Adding integrations "while we're at it". Booking, payments, a CRM connection and a newsletter each add scope. Launch the site, see where visitors come from, then add the one integration that matters.
• Not asking who owns what. If the domain, hosting account or code sit in the developer's name, leaving later costs time and money. Make sure they are yours from day one.
• Forgetting the monthly costs. Domain, hosting, email and maintenance are small individually and add up over a year. Budget them together with the build.

A worked example: a 6-8 page service-business website

Take a brief we see all the time: a dental clinic, an accounting firm or a repair service. They need a home page, an about page, four or five service pages, a contact page with a form and a WhatsApp button, and possibly a news section. They have a logo, some photos and rough text in Russian.

Without booking and payments a site like this starts from 540 000 ₸; the final figure depends on the number of pages, the languages and who writes the text. With a booking system tied to a calendar it becomes a bigger project, which is why we recommend phasing: launch the site, then add booking once you know where the traffic comes from.

It is not the cheapest option, but it is the one that usually pays for itself: a site that loads fast, is found in local searches on Google and Yandex and turns a visit into a call, a WhatsApp message or a booking.

How to get a useful quote

Quotes are only comparable if everyone estimates the same thing. Before you write to a studio, prepare:

1. The goal of the site in one sentence: "more enquiries from people searching for the service in Almaty", not "look modern".
2. A page list with a line on what each page is for.
3. What you already have: logo, brand colours, photos, texts, a current site.
4. Languages: Russian only, or Russian and Kazakh, and who writes the texts.
5. Integrations: booking, payments, CRM, 1C, Kaspi, WhatsApp.
6. Budget range and deadline. A budget range in tenge and a target launch date get you a serious proposal instead of a guess.

Then ask each provider the same questions: what is included, what is excluded, what the monthly costs will be, who owns the domain and the code, and what happens when something breaks after launch. A good quote separates the one-off build from the recurring costs and states its assumptions.

If you are weighing a website against a mobile app, the same logic applies with bigger numbers; we break down app prices in a separate article on the blog.