Guide · Language and advertising laws

Website and ad language in Kazakhstan

We found no direct rule in the laws on the language of a private company’s website. But advertising, price lists and menus are placed in the state language, and prices in advertising are stated in tenge. So two versions, ru and kk, with prices in tenge are the safest option.

Checked against adilet.zan.kz on 13.11.2026

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Updated 13 November 2026

What the law says

What the laws say.

Law of the Republic of Kazakhstan "On Languages in the Republic of Kazakhstan" and Law of the Republic of Kazakhstan "On Advertising", as worded on the date of the check.

Visual information in the state language
Announcements, advertising, price lists, price tags, menus and signs are placed in the state language and, where necessary, also in Russian and other languages (Art. 21 of the language law).[1]
Order of languages and letter size
Visual information texts: on the left or at the top in the state language, on the right or at the bottom in Russian, in letters of the same size (Art. 21).[1]
Company signboards and letterheads
Signboards and letterheads of non-state organisations are set out in the state language and, where necessary, also in Russian (Art. 21).[1]
Digital objects of the public sector
The law sets the duty to issue digital objects in the state language and Russian for state bodies and the quasi-public sector (Art. 22). We found no separate rule on a commercial company’s website.[1]
Online advertising
Advertising is distributed in Kazakh, but periodicals, online resources and news agencies are excluded from this rule. A translation must not distort the meaning, and the text complies with the language law (Art. 6(2) of the advertising law).[2]
Price in tenge
In advertising for goods or services sold in Kazakhstan, the price is stated in tenge (Art. 6(4-1)).[2]
Truthfulness
Advertising in any form, including in e-commerce, must be truthful and recognisable (Art. 6(1)).[2]

Checklist

What to do on the website.

The minimum that settles questions about both the website and the advertising.

Prices in tengeOn the website and in Google and Yandex ads. Another currency, if needed, only next to tenge.
Kazakh versionThe law doesn’t directly require it for a private website, but under Art. 21 advertising and price lists are in the state language. A second version settles the question.
Banners and price lists in filesOffline and in PDF: Kazakh on the left or at the top, Russian on the right or at the bottom, in the same font size.
Translation without distortionThe Kazakh text isn’t a cut-down copy: same meaning, same terms (Art. 6(2) of the advertising law).
Separate URLs per languageEach version has its own URL and hreflang markup, so search shows the right language.

Breakdown

How we build two versions.

This website works the same way: Russian on the main address, Kazakh at /kk, English at /en.

Written text, not a literal translationWe write Kazakh texts for Kazakh search queries and readers rather than translating line by line.

One source of pricesThe price is stored in one place and is the same in both languages.

A switcher on every pageThe language changes without losing the page the person was on.

Their own headingsPeople search differently in Kazakh: “sait zhasau” (making a website), “bagasy” (price). The kk pages’ headings target these words.

Important

This is not legal advice.

This is not legal advice: we have summarised the laws as worded on the date of the check. Requirements for outdoor advertising, signboards and labelling go beyond this guide. Before launch, check the current versions on adilet.zan.kz or with a lawyer.

Checked on 13 November 2026

This is not legal advice. Laws change: before launch, check the current version on adilet.zan.kz and talk to a lawyer or accountant.

Questions

Short and to the point.

Is a company required to have a website in Kazakh?

We found no direct rule on the language of a commercial company’s website in the language law: Art. 22 deals with digital objects of state bodies and the quasi-public sector. But under Art. 21 advertising, price lists and menus are placed in the state language, so a Kazakh version with prices removes the risk.

Can I advertise online in Russian only?

The advertising law excludes online resources from the rule on advertising in Kazakh (Art. 6(2)). For outdoor advertising, TV and radio the rule applies. The ad text must still comply with the language law.

Can I list prices in a foreign currency?

In advertising for goods and services sold in Kazakhstan, the price is stated in tenge (Art. 6(4-1) of the advertising law). If you need another currency, it’s sensible to show it only next to tenge.

How should two languages be laid out on a banner?

Kazakh on the left or at the top, Russian on the right or at the bottom, letters of the same size (Art. 21 of the language law).

Need a Kazakh version of your website?

Tell us which pages you have now: we’ll suggest how to build the second version and give you a price.

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