Comparison

Off-the-shelf or custom software: when does custom pay off?

For most companies the right start is ready-made software: amoCRM, Bitrix24, a standard 1C setup. Custom pays off when the subscription grows with every employee, the tool forces its process on you, or your data is spread over five services that do not talk to each other. Our custom CRMs start from 800 000 ₸.

Custom CRM from 800 000 ₸, price in the contract

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Updated 15 November 2026

Breakdown

What to count before you decide

The full cost, not the first month.

Fees that growPer user, per location or per transaction: work out the bill for the size you are heading to.

WorkaroundsSpreadsheets and copy and paste between tools are a cost too, paid in staff hours.

Add-onsPaid modules and a 1C developer or Bitrix24 partner for every small change.

LeavingCan you export your data and processes if the vendor changes its price or rules?

Comparison

Ready-made and custom side by side

What you get in each case.

Ready-made and custom side by side	Off-the-shelf	Custom
Start	Right after setup	A first release in a few weeks
Cost	A subscription or licence, often per user	One price per contract, then optional support
Process	Your process adapts to the tool	The tool follows your process
Ownership	You rent access or buy a licence	The code and data are yours
Where the data lives	In the vendor’s cloud or on your server, depending on the product	On a server you choose, including one in Kazakhstan
Links	Ready-made integrations and whatever the API allows	Any: 1C, Kaspi, the ESF system, telephony, your website

Checklist

Signs you have outgrown ready-made tools

Two or more, and custom is worth a quote.

RetypingThe same data is typed into two or more tools.
Modules for the basicsYou pay for add-ons to make the tool do basic things.
Per-user feesAdding a colleague is now a budget decision.
A missing stepThe one step that matters most to you is not in the tool.

What the law says

In Kazakhstan

Rules that decide what a system must do, ready-made or custom.

Data stays in Kazakhstan
Personal data is stored in a database or digital object located in Kazakhstan, and this applies to the owner, the operator and third parties (Law No. 94-V, art. 12 para. 2). Ask a cloud vendor where the database with your customers sits.[1]
Electronic invoices
A VAT payer issues an invoice when selling goods, works and services, in electronic form (Tax Code, art. 491 para. 1, art. 492 para. 1). Check how the tool exchanges data with the ESF system: on its own, through 1C or by hand.[2]
The code is yours if the contract says so
Rights to use a work, a program included, that are not expressly transferred by the contract are deemed not transferred (Copyright Law, art. 32 para. 4). When you order custom software, put the transfer of rights in the contract.[3]

Important

Custom does not mean starting from zero

Accounting usually stays in 1C, and the custom part covers what is missing: a customer portal, a warehouse, a link to Kaspi or the ESF system. That is cheaper and faster than replacing everything at once.

Checked on 15 November 2026

This is not legal advice. Laws change: before launch, check the current version on adilet.zan.kz and talk to a lawyer or accountant.

Questions

Short and to the point.

Will a custom system work with 1C and the tools we keep?

Yes, and it usually should: accounting in 1C, payments and email stay, and the custom part connects them.

What does a custom CRM cost?

From 800 000 ₸ at a fixed price. The total depends on roles, screens and integrations; we name it after the brief and put it in the contract.

What about extending amoCRM or Bitrix24?

Often a sensible step: widgets, integrations through the API, your own logic alongside. A custom system wins when the add-ons outgrow the CRM itself.

Can we move our data out of a ready-made system?

Usually yes, if the system offers an export or an API. Check this before you choose and before you leave: format, completeness, attachments.

Who maintains a custom system?

A six-month warranty on the delivered scope, then optional support. The code and access are yours, so any team can take the product over.

Check if custom pays off

List the tools you use and what gets in the way. We reply with a view and a price.

Your selectionCustom softwarefrom 800 000 ₸

The team gets your request; we reply during business hours.Price fixed in the contract before you pay.No calls unless you ask.

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Glossary

Terms on this topic

Low-codeBuilding software mostly with visual tools and ready blocks, writing code only where needed.White labelA product built by one company and sold under another company’s brand as if it were its own.Technical debtThe future cost of shortcuts in code, which makes every later change slower and riskier.Full glossary →