Hotu-As: Loyalty App
Hotu-As is a meat processing plant and a chain of retail stores in Yakutia. We built a mobile loyalty app for the chain on iOS and Android: a digital card in Apple Wallet, cashback in points, promotions and a link to ATOL cash registers and 1C 7.7.
- Project type
- Client project
- Industry
- Retail chain, meat products
- Platforms
- iOS, Android, Apple Wallet
- Our role
- App, admin panel, cash register and 1C integration
- Status
- On the App Store and Google Play
Who uses the Hotu-As app
Shoppers at the chain’s stores across Yakutia and the team that runs the loyalty programme.
- Shopper: shows the card at the checkout, earns and spends points.
- Regular customer: follows their tier, promotions and promo codes.
- The chain’s marketing: launches promotions, segments and push campaigns.
- Accounting: sees every points accrual and redemption in 1C.
Why a retail chain needs its own loyalty app
The loyalty programme ran on plastic cards, and customer data was barely used. The chain had no digital channel of its own, so repeat sales and personal offers were hard to drive.
- Replace plastic with a digital card that is always on the phone.
- Add and redeem points right at the checkout.
- Give the team loyalty management and analytics in one place.
What we built for Hotu-As
Digital card and Apple Wallet
A barcode loyalty card in the app and in Apple Wallet. At the checkout there is no need to look for a plastic card or open the app.
Points and cashback
The points balance on the home screen, the customer’s tier, and the history of purchases and points.
Promotions, news and promo codes
The shopper sees the chain’s promotions and news and applies promo codes.
Push notifications
The chain announces promotions straight to the shopper’s phone.
ATOL and 1C 7.7 integration
Points are added and redeemed at the moment of purchase, and every transaction goes straight into the accounting system.
Admin panel
The team changes promotions, segments, promo codes and push campaigns on its own, without a new release.
How a shopper uses the app
Installs
Downloads the app from the App Store or Google Play.
Gets the card
The digital card appears in the app and can be added to Apple Wallet.
Shows it at the checkout
The cashier scans the barcode, and points are added or redeemed right away.
Tracks the points
Balance, tier, purchase history and promotions in the app.
How we built the Hotu-As app
The main part of the project was not the storefront but the link to the cash register and accounting: points had to work at the moment of purchase. So we built the app, the admin panel and the ATOL and 1C 7.7 integration as one system.
One Flutter codebase
One version for iOS and Android at once instead of two separate builds.
Card in Apple Wallet
The card opens from Wallet: at the checkout there is no need to look for a plastic card or launch the app.
Checkout and accounting
Integration with ATOL cash registers and 1C 7.7: points added and redeemed at the moment of purchase, transactions straight into accounting.
Admin panel without releases
The team manages promotions, segments, promo codes and push campaigns on its own.
A closer look at the screens
What the app gives the chain
- Its own channel for sales and customer contact instead of scattered offline tools.
- A measurable loyalty programme: the team sees segments and the return on every promotion.
- Points work at the checkout at the moment of purchase and show up in 1C right away.
- The app on the App Store and Google Play works in every store of the chain.
Questions about this project
A mobile loyalty app for iOS and Android, a digital card in Apple Wallet, an admin panel and integration with ATOL cash registers and 1C 7.7.
