Mobile App for a Beverage Store Chain
An iOS and Android app for a beverage retail chain. We rewrote the outdated app from scratch on a new architecture, migrated the customer base and added loyalty, gamification and sales analytics.
- Project type
- Client project
- Industry
- Beverage retail
- Platforms
- iOS and Android
- Our role
- Full rewrite on a new architecture, customer-base migration
- Status
- In production
Who uses the beverage chain app
The chain’s shoppers and the team that runs promotions and reads the sales.
- Shoppers: a loyalty card with points, promotions and promo codes.
- Regular customers: personal offers in push notifications and a card game with prizes.
- Marketing: promotions, promo codes, segments and campaigns in one admin panel.
- Management: sales analytics by store and by customer.
An outdated app that held the business back
The old app had become a cost: support grew more expensive, development was slow and some features were unstable. A cosmetic redesign would not fix that: the chain needed a new mobile platform.
- Clear the technical debt and speed up development.
- Move the existing customers to the new app.
- Turn the app into a tool for retention, not only sales.
What the beverage chain app includes
Home and loyalty card
A greeting, the points balance and a barcode loyalty card, with promotions and news below.
Card in Apple Wallet
The loyalty card is integrated with Apple Wallet, so it is at hand even without the app.
Catalogue by category
Beer, non-alcoholic drinks, snacks, bottled craft and a winter selection.
Push offers
Push notifications bring shoppers back with personal offers.
Collectible cards
Shoppers collect cards and win prizes: a clear reason to come back.
Admin panel and analytics
Promotions, promo codes, segments and campaigns in one place. Analytics show which stores and customers grow and where sales dip.
How a shopper uses the app
Opens the app
Sees the points balance, the loyalty card and current promotions.
Browses the catalogue
Picks a category: beer, non-alcoholic drinks, snacks or bottled craft.
Shows the card
The barcode card in the app or in Apple Wallet.
Comes back
Push offers, promo codes and the card game bring the shopper back to the store.
How we rebuilt the beverage chain app
Not a redesign but a new mobile platform. We rewrote the app from scratch, migrated the customer base and made it a tool for retention, not only sales.
New architecture
A rewrite from scratch to clear the technical debt and speed up further development.
Customer migration
The existing customer base moved to the new app.
Loyalty and engagement
The Apple Wallet card, push notifications and the collectible-card game.
Admin and analytics
A full admin panel for promotions, promo codes, segments and campaigns, plus sales analytics.
A closer look at the screens
What the new app does
- The loyalty card lives in Apple Wallet.
- Promotions, promo codes and segments run from one admin panel.
- A collectible-card game with prizes brings shoppers back.
- The app runs on a modern architecture and does not pile up technical debt.
- The team sees customers and stores in analytics, not in scattered data.
Questions about this project
We rewrote its iOS and Android app from scratch, migrated the customer base and added an Apple Wallet loyalty card, push offers, a collectible-card game, an admin panel and sales analytics.
