What is a loyalty programme?
A loyalty programme is a scheme that rewards customers for coming back, with points, cashback, stamps, discounts or tiers linked to their purchases. Supermarket bonus cards, coffee shop stamp apps and airline miles are familiar examples.
Also called: loyalty program, bonus card
Why it matters
A loyalty programme gives customers a reason to choose you again and gives you data on who buys what and how often. That data is the real value, because it lets you send offers that fit. Make sure the rewards cost less than the extra visits bring, get consent to process personal data and store it on a server in Kazakhstan.
1Common modelsPoints per purchase, cashback, stamps, tiers with growing perks, or a paid membership.
2Card on the phoneMembers show a QR code in the app or give their phone number, and the purchase is linked to them.
3App and tillThe app, the till and the CRM must share one record, or points go missing.
ExampleA coffee chain in Astana swaps paper stamp cards for an app. Customers show a QR code at the till, get a free coffee after a few purchases, and birthday offers arrive as push notifications. The chain can now see which shops and products bring people back.
On this topic
What we do
Loyalty appBonus card, cashback, push, Apple Wallet.from 1 000 000 ₸How much a loyalty app costsMember card, cashback and push: your own app, a Mini App or a bot, and what moves the price.from 1 000 000 ₸Restaurants and cafésA website with menu and delivery, iiko or r_keeper integration, an ordering bot and a loyalty app.from 540 000 ₸
Related terms
Push notificationA message an app sends to a phone or browser that appears even when the app is closed.CRMSoftware that keeps every customer, enquiry, conversation and deal in one place for sales and service.Native appAn app built for one operating system, iOS or Android, in that platform’s own language and tools.WhatsApp Business APIMeta’s platform that lets companies send and receive WhatsApp messages from their own software.
Need to put this in place?
Describe the task, we will name the scope, price and timeline. The price is fixed in the contract.
Your selectionLoyalty appfrom 1 000 000 ₸
The team gets your request; we reply during business hours.Price fixed in the contract before you pay.No calls unless you ask.