Glossary · Business systems

What is headless commerce?

In headless commerce, an online shop’s storefront is built separately from the commerce engine, and the two talk through APIs. The engine handles products, carts, payments and orders; the front end can be a website, an app or an in-store screen.

Also called: headless e-commerce

Why it matters

Headless gives you full control over design and speed, and lets one catalogue feed a website, an app and in-store screens. It also means building and maintaining your own front end, so it costs more than a ready-made theme. It pays off when the shop is the business and standard templates hold you back.

1ArchitectureCommerce engine, CMS and front end are separate services connected by APIs, each replaceable on its own.
2Shopify headlessShopify offers its Storefront API and the Hydrogen framework for building a custom front end.
3Not for everyoneIf a theme covers your needs, headless adds cost without a benefit your customers notice.
ExampleA fashion label in Almaty sells online, through an app and on tablets in its shops. Products and orders live in the commerce engine, lookbooks in a headless CMS, one front end shows both everywhere, and the same catalogue is exported to Kaspi. A redesign of the site does not touch the checkout logic.
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