What is a headless CMS?
A headless CMS is a content management system with no front end of its own: it stores content and sends it through an API to websites, apps or other screens. Strapi, Sanity and Contentful are common examples.
Why it matters
A headless CMS lets your marketing team edit content once and publish it to the website, the app and anywhere else, while developers build the front end with the technology that suits it. It costs more to set up than a theme-based site, so it pays off when you have several channels or strict speed targets.
1Why “headless”The head is the front end people see; a headless CMS keeps only the content and the editing screens.
2Traditional vs headlessA classic CMS stores content and renders the pages; a headless CMS hands content to a separate front end.
3WordPress headlessWordPress can run headless too, with its REST API feeding a front end built in Next.js or similar.
ExampleA real estate agency in Astana publishes listings on its website, a mobile app and screens in its office. In a headless CMS the Russian and Kazakh texts sit side by side, staff add a listing once and the API sends it to all three. Developers can redesign the website later without touching the content.
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Related terms
CMSSoftware that lets your team edit a website’s pages, posts and images without a developer.Headless commerceAn online shop whose front end is built separately and talks to the commerce engine through APIs.APIA defined way for one piece of software to request data or actions from another.Landing pageA single web page built for one campaign and one action, such as a sign-up, booking or enquiry.
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