LamaLux: B2B Website for Laundry Machines
LamaLux sells industrial washers and dryers to businesses all over Spain, from Valencia. We built its new website in Spanish: about 300 pages that take a buyer from the right machine to a quote by WhatsApp, phone or email.
- Project type
- Client project
- Industry
- Industrial laundry equipment
- Platforms
- Website in Spanish, PDF catalogue in Spanish and English
- Our role
- Research, structure, design, copy and code
- Status
- Live at lamalux.online
Who the LamaLux website is for
Businesses that wash a lot, all over Spain. Most of them come with a question, not a model number, and LamaLux sells to them directly from Valencia, where the same company runs 17 self-service laundries of its own.
- People opening a self-service laundry, turnkey or with their own fit-out.
- Hotels, hostels and holiday flats that want their own laundry room.
- Care homes, clinics, gyms, salons and cleaning companies with daily linen.
- Anyone looking at a Flander franchise from the same company.
Selling machines nobody buys on impulse
An industrial washer is a considered purchase. Buyers want to know which model fits their premises, what the installation needs and whether the business pays off. The site had to give those answers in plain Spanish, with every figure taken from the manufacturer’s spec sheets.
- Help each buyer choose by business, floor area and kilos a day.
- Answer cost, licence and installation questions before the call.
- Turn any page into a quote request by WhatsApp, phone or email.
- Be found across Spain without thin city pages that Google treats as spam.
What we built for LamaLux
Catalogue of 21 models
Soft-mount washers from 13 to 45 kg, dryers from 13 to 33 kg, double dryers and washer-dryer stacks. Every model has its own page; one spec sheet compares them all.
Quote quiz
Every “Pedir precio” button opens it: three questions on the business, the floor area and the timing, then a suggested set of machines. The price comes back by WhatsApp, a call or email.
Three calculators
Monthly revenue of a laundromat on the home page, a franchise profitability simulator whose floor plan follows the square metres, and a capacity picker by kilos a day.
Sector and city pages
21 landing pages for Google Ads, from hotels to hair salons, 17 pages that pair a sector with a city, and 19 regions and 155 cities on a map of Spain.
38 guides
Short answers to what laundry owners ask: licences, tax codes, start-up costs, layout, G-factor, upkeep. Sources are linked on the page.
PDF catalogue and analytics
The catalogue as a PDF in Spanish and English, events ready for GA4 and Google Ads through Google Tag Manager, and an llms.txt for AI assistants.
How a buyer gets to a quote
Start with a question
A search or an ad lands on a guide, a sector page or a city page.
Run the numbers
The calculators show revenue, break-even or kilos a day, and the machines that fit.
Compare the machines
Model pages and the spec sheet give load, drum, spin, power and size.
Ask for a price
The quiz suggests a set of machines and sends the request by WhatsApp, a call or email.
How we built the LamaLux website
We started from what Spanish buyers actually search for, then built the site with our own static generator in Python. Every machine figure lives in one file, so a page cannot drift from the spec sheet. Nothing is invented: no price, review or client the company did not give us, and machines appear only in real photos.
Research before design
Search demand and Google Ads keywords set the sections, from the sector pages to the guides.
One source for the figures
The manufacturer’s spec sheets feed the model pages, the spec table, the calculators and the PDF.
Indexed with care
Only cities with confirmed search demand or a Flander laundry are indexed; the rest wait for local content.
Checked before release
A script checks the built site for broken links and images, duplicate titles, headings and structured data. Each section loads its CSS only on its own pages.
A closer look at the screens
What the LamaLux website does
- Shows 21 machines with the manufacturer’s figures and real photos.
- Turns a search into a quote request by WhatsApp, phone or email.
- Lets a buyer check revenue, break-even and capacity before calling.
- Covers 21 types of business, 19 regions and 155 cities of Spain.
- Is ready to report leads and contact clicks to GA4 and Google Ads.
Questions about this project
The whole website in Spanish, about 300 pages: the catalogue of 21 models, the quote quiz, three calculators, sector and city pages, 38 guides and the PDF catalogue in Spanish and English.
