What is UX design?
UX design (user experience design) is the work of deciding how a product works for the people who use it: its structure, steps and flow. It is tested with real users and comes before UI design, which decides how it looks.
Also called: user experience design
Why it matters
Fixing a confusing flow after launch means changing code, data and staff training. A few days of UX work, with interviews, wireframes and a clickable prototype, lets you test the idea with users before development starts. That is the cheapest point to change your mind.
1What it includesUser interviews, user journeys, wireframes, prototypes and usability tests with real people.
2UX vs UIUX is how the product works and feels to use; UI is the visual layer of colours, type and components.
3AccessibilityGood UX also covers people using screen readers or keyboards, which WCAG sets out as testable criteria.
ExampleA car rental company in Astana sees people abandon online bookings halfway. A UX designer watches several customers try to book, finds the insurance step confusing and redraws the flow in a prototype. The new version is tested again before the developers change anything.
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Related terms
UI designDesigning what users see and touch on screen: layout, colours, type, buttons and their states.WCAGThe W3C guidelines for making websites and apps usable by disabled people, in levels A, AA and AAA.Landing pageA single web page built for one campaign and one action, such as a sign-up, booking or enquiry.MVPThe smallest version of a product that real customers can use, built to test an idea.
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