Glossary · Product and development

What is an MVP?

An MVP (minimum viable product) is the smallest working version of a product that real customers can use, built to test an idea before paying for the full build. It does one core job well and leaves the rest of the wish list for later.

Also called: minimum viable product

Why it matters

An MVP turns a large, uncertain budget into a small first step with a clear scope. You learn from real use which features people pay for, and you stop before building parts nobody needs. Investors and early customers get something to try, not slides.

1One core jobIt solves one problem end to end, even while the rest of the product is still missing.
2Real usersActual customers use it, which is what separates an MVP from a prototype or a demo.
3Built to growGood MVP code can be extended, so version two starts from it instead of from scratch.
ExampleA logistics company in Almaty wants an app for its drivers. The MVP covers sign-in by phone number, the day’s route and a photo on delivery; reports and the link to 1C wait. After working with a handful of drivers, the company knows which screens matter before it pays for more.
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